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BUY 1 GET 1 50% OFF WITH CODE SUNNYDAYSBOGO - ENDS 6/21 AT 12AM EST | FREE SHIPPING OVER $75

ABOUT

october ninety-four's story

October Ninety-Four storefront officially opened in March of 2020, where it had before been located just inside of Snooty Patootie, a local home decor + gift shop belonging to Hayley’s mother since fall of 2018. Hayley took October Ninety-Four to Knoxville Fashion Week 2020, where she received praise + encouragement from models, designers, and the audience and decided that October Ninety-Four needed to have an online presence.

Located in the small town of Farragut in West Knoxville, October Ninety-Four strives to bring a trendy but unique collection of women’s and young contemporary brands to the working woman, stay at home mom, and fashion influencer at an affordable price. Offering a range of causal, every day pieces to beautiful statement pieces for the perfect girls night out, our shop is ever changing to embrace new trends + styles.

meet the owner: hayley gurley

Hayley is a wife, small business owner and lover of all things fashion. Hayley’s signature style is bold, flirty, and most times casual; she loves a great Goodwill find and can typically be found in jeans and sneakers. She is passionate about her faith, family, friends, food, and the arts (even with her degree in Chemistry.. we love a well rounded sister).

To learn more about Hayley, you can follow along on Instagram @_hayygurl. Here you will meet her husband Isaac and her furry babies Moose + Jax.

“After I graduated college, I felt stuck in what I should do next. I interviewed for local jobs as a Chemist while working 2-3 other jobs in between - and then it was like God said it plain as day, I needed to open a boutique like I’ve always dreamed! Fast forward two years and here we are, I couldn’t be more thrilled with all the love that has been poured over me through this journey + I am looking forward to the future. Thank you thank you to all that have supported me along the way.” Xoxo, Hayley